Ferrari won two Red Dot Award 2023 awards, namely Best of the Best product design and Best of the Best innovative product.
The Ferrari Purosangue SUV won the product design category. Meanwhile, the Vision Gran Turismo model won the Red Dot Award 2023 innovative product award. The Ferrari 296 GTS also won an award.
The award ceremony will be held at the 2023 Red Dot Award in Essen, Germany, on June 19, 2023.
Since 2015, Ferrari has won a total of 26 Red Dot awards, making it the most Red Dot awards won by a Ferrari car brand in the last 69 years.
In the last nine events, Ferrari has always won the highest Red Dot award, namely Best of the Best.
Previously, Ferrari won awards for the FXX-K, 488 GTB, J50, Portofino, Monza SP1, SF90 Stradale and Ferrari Daytona SP3 models.
The Italian manufacturer sees this award as an appreciation for the work of the Ferrari Styling Center led by Flavio Manzoni.
In Manzoni's hands, a contemporary design solution emerged that did not only perfect the Maranello car. However, this design does not sacrifice the relationship between form and function.
