Entering the beginning of the year, many items are often predicted to become annual trends, one of which is the choice of car colors. From the customer's perspective, car color selection is not only based on trend developments, but is often adjusted to the character and personality of the vehicle owner, for example according to a favorite color, or it can also be adjusted to the zodiac or zodiac of birth. Meanwhile, from the psychological or emotional side of humans, color can represent impressions and feelings on something.
Quoting from the psychology journal Scott-Kemmis in 2009, some color choices can have the following meanings:
Black
Black is often chosen as a car color because it tends to be firm and classy. The choice of black color is very popular among customers because the car looks elegant and exclusive. From a psychological point of view, the choice of black is suitable for drivers who tend to have strong, dominant and controlled characteristics. Black is also chosen by customers who like classic, mysterious and luxurious impressions. For self-care, car owners must routinely wash their cars and apply proper drying techniques so as not to cause water spots that damage the aesthetics of the car body. In addition, it is recommended for car owners to carry out the detailing and paint protection process to maintain the shine of the car paint.
Gray
The choice of gray color is usually because this color has a characteristic that is simple but still looks mature. Psychologically, neutral color voters are considered easy to compromise, because they choose a middle transition color between black and white. In addition, those who choose gray tend to be shy, careful, and lovers of comfort. Gray car care tends to be easier than black, or other colors. However, car owners are still advised to maintain and perform maintenance on the car so that it is always attractive to the eye.
White
White cars are one of the colors that are now in great demand by customers. White is a neutral color that gives anyone an elegant and clean impression. Literally, the color white often symbolizes honesty and purity. Usually, the owner of a white car has a simple but elegant character and is a perfectionist. White cars have advantages, such as being more visible in dark light conditions. Even so, the white color is considered more sensitive to dirt which, if left unchecked, will make the car paint turn yellow or dull. Regular car washing is also important for white car owners. Suzuki has a choice of white color in the entire line-up of cars being marketed at the moment, so that it can meet various tastes and customer profiles.
Red
Similar to black car voters, red car voters tend to be more masculine, confident, and aggressive. The red color is usually used to indicate a more dominant status from a financial standpoint. Psychologically, red voters are usually people who are full of ambition, full of enthusiasm, fun, and people who can enjoy life. Owners of red cars need to pay more attention because among color pigments, red paint is usually more expensive, so it impacts the cost of rejuvenating the color of the car when needed. Suzuki provides a choice of red color on several dynamic car models such as the All New Ertiga, Baleno and S-Presso.
Blue
Blue is a color synonymous with peace and trust. Blue voters are usually people who are full of integrity and loyalty. People who choose blue cars are usually people with optimistic, calm, and wise characters. The blue color on Suzuki cars is one of the favorites among other color variants because of its bold, attractive and eye-catching color.
Orange
One of the bright colors that is unique and striking among the choices of car colors is orange. These anti-mainstream orange car voters are usually extroverts who like to socialize and are full of optimism. For maintenance, orange cars tend to be the most durable, easy and safe because the orange color can disguise the color of dirt or scratches on the car body. XL7, Ignis and S-Presso have a choice of orange colors which give a cheerful impression and maintain a firm character.
