PT Toyota Astra Motor (TAM) officially launched the all new Land Cruiser 300 together with the New Fortuner 2.8 online on Thursday (13/1/2022). The latest Land Cruiser is expected to further increase Toyota's premium SUV sales this year.
"The all new Toyota Land Cruiser comes with a completely new look and the TNGA platform which is known as Toyota's foundation in developing an ever better car that is reliable and creates comfort for every driver," said Henry Tanoto, Vice President Director of PT TAM.
Speaking of Land Cruiser, this car has a long history with the Indonesian automotive industry. In the past, several models were available, ranging from jeeps to SUVs, but the one that had enough prestige in the hearts of consumers was the VXS/VXR variant that was present in the mid-1990s. It was only in the 2000s that the Land Cruiser 100 series rolled out and was continued to the 200 series.
The price tag of the used Toyota Land Cruiser can be said to last. This car has become one of the most sought after by consumers, the majority of the units are sold in special conditions and have a low number of odometers.
Samuel Ponco, a second-hand car dealer from Juragan Boil in Serpong, South Tangerang, said that although the price tag is not cheap, used Land Cruisers are in high demand and the units are easy to sell. It doesn't take long, generally sold out 1.5 weeks after the unit arrives at the stall.
"A lot of used Toyota Land Cruisers are bought because of their toughness, starting from the strong diesel engine. In the Indonesian field, this premium car is suitable. The selling power is fast, but the unit is sometimes difficult because the first owner doesn't want to sell it," said Samuel, Thursday (13/1). /2022).
Not long ago, his shop also just sold the 2012 Toyota Land Cruiser VX 200 with a tag of IDR 1.2 billion. But if you want it to be more affordable, he suggests asking for a 2000 Land Cruiser Cygnus with a starting price of IDR 350 million.
On the online buying and selling page, sellers are selling Toyota Land Cruisers produced from 2000 to 2010 at various prices. Generally sold from Rp 350 million to 900 million. Meanwhile, if you want to ask for a more modern Land Cruiser between 2010 and 2021 production, the market price is sold from IDR 1.2 billion to 2.4 billion.
"Just imagine, with a price of 1.2 billion I can sell quickly in less than 2 weeks, the calculation is fast for a premium car. Now looking for more, the goods are a bit difficult because if you buy something new, consumers have to pivot," he said.
