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Samsung Lifestyle TV for today's modern person


1. The Serif, for Productive People Who Seek Serenity

For those who make their home their home office, it is very important to build the right atmosphere or ambience to work optimally and productively.

The Serif will be suitable for those of you who like a quiet home office, like a workspace or library complete with a personal book collection, warm reading lights, and attractive furniture with The Serif as the center.

With an “I” shape design by Ronan and Erwan Bouroullec, The Serif is a unique statement piece. Its uniqueness makes it suitable to be placed in various places and angles. Thanks to the detachable stand, The Serif is easy to move and place anywhere.

Plus the ambient mode feature, instead of leaving the screen black when the TV is not turned on, The Serif can be set to display a clock, a private photo gallery, or an exclusive pattern by Ronan and Erwan Bouroullec, adding to the aesthetics of the room.

To raise the mood while working, you can live stream your favorite music collection on your phone to a TV with the NFC on TV feature. Enjoy entertainment with Smart Hub, where you can find your favorite movies, series, games in one place.

All in clear and realistic visuals thanks to the flagship 4K resolution QLED display.

2. The Frame for the World-Class Art Lover

Like art? The Frame is suitable for those who like art and want to change their living room to be more artsy.

Display world-class artworks at The Frame, and furnish the room with some vintage collectibles. The Frame's bezel can even be customized to match the interior color tone of the room, making the artsy feel even more intense.

Users can choose from 1,600 art collections in the Art Store, from classics to modern ones. You can also display a private photo gallery, just upload it easily from a smartphone.

Enjoy all these artworks and photos in their best visualization, thanks to the Matte Display which reduces the reflection of light from outside, making each painting appear more realistic.

Want to display a vertical painting or photo? Add the Auto Rotation accessory to adjust the orientation of The Frame.

There are two options for using it, namely when The Frame is placed on a stand (Rotating Stand), or when it is mounted on a residential wall (Rotating Wall Mount).

The Frame is also available in various sizes to suit the size of the room, from 43 to 75 inches.


3. The Sero for Content Connoisseurs

The Sero is suitable for those who are young at heart and like various social media content. The Sero is optimized for popular social networks like TikTok and Instagram Reels created to share vertical video content.

This highly mobile-friendly TV is optimized for the mobile experience, showing mobile content on a wider screen.

As soon as The Sero detects content that is designed in a vertical format, whether on a mobile device that is mirrored to the TV or from the TV's default application, it will automatically rotate from landscape to portrait format and vice versa.

This experience will be even more immersive because The Sero is equipped with premium 4.1Ch speakers to enjoy powerful sound quality.

The Sero is available in Blue and White, giving off a modern vibe and fits perfectly into any funky-furnished room or a gamer's room.

If you want to move The Sero easily, for example by sliding it closer to a gaming table or bed, add the The Sero Wheel accessory.

4. The Freestyle, for the Adventurer

As a portable projector, The Freestyle is suitable for those who like new and unusual experiences. These devices give you the freedom to enjoy entertainment and content in a personal and unique way, anywhere in the home.

The Freestyle can project a variety of content, from favorite series on popular over-the-top (OTT) services to content on smartphones, to walls and ceilings in various corners of the house with a screen size of 30-100 inches.

The display on any surface will also be automatically perpendicular and auto-focus. The sound is also powerful, just like in a mini-cinema, thanks to 360-audio and 5W speakers powered by Dual Passive Radiators technology.

With the Ambient Mode feature, The Freestyle can project a variety of content, including custom designs that turn The Freestyle into a kind of poster, artwork, even a mood lamp, to change the atmosphere in the room as desired.

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